Abstract: "The tourism market, on the other hand, is extremely dynamic and shows a high degree of competitiveness (World Economic Forum, 2013). It is necessary to continuously monitor and evaluate the existing tourist offers, as well as constant efforts in reaching the standards of tourist offer and setting new ones development goals, such as the expansion of the tourist season, the creation of tourism products that enable them involvement of wider market segments, further development of infrastructure, etc. Such development is necessary to be harmonized at all levels, from local, regional to state level. In that view participants who make tourist offer of tourist destinations must have marketing activities to satisfy tourists and their expectations, and accordingly, it is necessary to constantly adjust the existing one tourist offer of a tourist destination in relation to the selected market