The Effect Of Experiential Marketing On Customer Satisfaction At CGV Cinema In Palembang

IJSRP, Volume 9, Issue 12, December 2019 Edition [ISSN 2250-3153]

The Effect Of Experiential Marketing On Customer Satisfaction At CGV Cinema In Palembang

Afrizal Zahri, Zakaria Wahab, Marlina Widiyanti

Abstract: The purpose of this study was to determine and analyze the impact of experiential marketing on customer satisfaction at CGV Cinema in Palembang. The used data are primary data obtained from a survey of 150 customers CGV Cinema in the city of Palembang, which were selected randomly.

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Afrizal Zahri, Zakaria Wahab, Marlina Widiyanti (2019); The Effect Of Experiential Marketing On Customer Satisfaction At CGV Cinema In Palembang; International Journal of Scientific and Research Publications (IJSRP) 9(12) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.9.12.2019.p9675