Abstract:
The purpose of the study is to determine the online food delivery profile of the respondents and its relationship to the normative factors affecting their online food delivery (OFD) preference. The study also ascertained a significant difference among the normative factors affecting respondents online food delivery food preference when grouped according to their preferred online food delivery courier. The study will be guided by three (3) null hypotheses. Moreover, the descriptive correlational method is the descriptive correlational, which involves collecting and analyzing data using a questionnaire floated via google form to all the BSBA major in Marketing Management students of Cagayan State University, Andrews Campus. Purposive sampling was used.
Reference this Research Paper (copy & paste below code):
MA. VICTORIA C. GANNABAN
(2021); Analysis on the Normative Factors Affecting the Online Food Delivery (OFD) Preference of Customers; International Journal of Scientific and Research Publications (IJSRP)
11(11) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.11.11.2021.p11957