International Journal of Scientific and Research Publications

IJSRP, Volume 9, Issue 11, November 2019 Edition [ISSN 2250-3153]


Challenges Facing Telecommunication Firms In E-Marketing Of Services: A Survey Of Six Selected Tele-Firms In Tanzania
      Godfrey Magorombe Matiku Maswe
Abstract: Despite the success enjoyed by players in Tanzania tele-industry, a number impediments have been drawing back firms’ initiative to realize their goals; that attract scholars’ attentions to have a shared understanding for effective strategic formulation in annulling them. The main study question was, “what are challenges facing tele-firms in e-marketing of services in Tanzania tele-industry?” The specific research questions were three, namely; what are technological challenges facing Tele-firms in e-marketing of services in Tanzania Tele-industry; what are socio-marketing challenges facing tele-firms in e-marketing of services in Tanzania tele-industry?

Reference this Research Paper (copy & paste below code):

Godfrey Magorombe Matiku Maswe (2019); Challenges Facing Telecommunication Firms In E-Marketing Of Services: A Survey Of Six Selected Tele-Firms In Tanzania; International Journal of Scientific and Research Publications (IJSRP) 9(11) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.9.11.2019.p9553
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