Abstract: Despite the success enjoyed by players in Tanzania tele-industry, a number impediments have been drawing back firms’ initiative to realize their goals; that attract scholars’ attentions to have a shared understanding for effective strategic formulation in annulling them. The main study question was, “what are challenges facing tele-firms in e-marketing of services in Tanzania tele-industry?” The specific research questions were three, namely; what are technological challenges facing Tele-firms in e-marketing of services in Tanzania Tele-industry; what are socio-marketing challenges facing tele-firms in e-marketing of services in Tanzania tele-industry?