AWARENESS, UTILIZATION AND IMPACT OF VIRAL MARKETING ON THE PERFORMANCE RATE AND GLOBAL COMPETITIVENESS OF MSMEs IN SUB-URBAN AREA OF EDO STATE, (EKPOMA AND UROMI)

IJSRP, Volume 9, Issue 11, November 2019 Edition [ISSN 2250-3153]

AWARENESS, UTILIZATION AND IMPACT OF VIRAL MARKETING ON THE PERFORMANCE RATE AND GLOBAL COMPETITIVENESS OF MSMEs IN SUB-URBAN AREA OF EDO STATE, (EKPOMA AND UROMI)

Ugege Joseph, Ezenwa Samuel Chinenyeze

Abstract: This research examined the awareness, utilization and impact of viral marketing on the performance rate and global competitiveness of MSMEs in sub-urban area of Edo State, (Ekpoma and Uromi). Three research questions were raised in this study to investigate the awareness, utilization and impact of viral marketing on the performance rate and global competitiveness of MSMEs in sub-urban area of Edo State.

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Ugege Joseph, Ezenwa Samuel Chinenyeze (2019); AWARENESS, UTILIZATION AND IMPACT OF VIRAL MARKETING ON THE PERFORMANCE RATE AND GLOBAL COMPETITIVENESS OF MSMEs IN SUB-URBAN AREA OF EDO STATE, (EKPOMA AND UROMI); International Journal of Scientific and Research Publications (IJSRP) 9(11) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.9.11.2019.p9522