Libya is an emerging tourism destination in the Middle East and North Africa (MENA) region. Early efforts to encourage tourism in the 1990s were re-energized after the lifting of UN sanctions in 2003 following dramatic changes in Libya’s foreign policy. Despite a healthy economy, high rates of unemployment (30%) combine with a dominant source of income - oil - which contributes 95% of GDP. Thus Libya is considering tourism for economic diversification.
Mohamed Ali S. Elahmer (2018); The Importance of Strategic Marketing Management for the Libyan Tourism Development; International Journal of Scientific and Research Publications (IJSRP)
8(11) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.8.11.2018.p8379