Abstract: Mass media content in Kenya more so broadcast is largely free to air with regard to radio and television.It is this aspect of free media content access that continues to pose a challenge with regard to specific content exhibited and the possible resultant long term effects to audiences. The most affected of these audience categories are the children who are in their formative stages and apparently do not have the necessary mental capacity to discern and distinguish media content’s reality and fiction. With the possibility of exposure to unregulated media content that is age inappropriate, there is likelihood that this will cause harm to them.