International Journal of Scientific and Research Publications

IJSRP, Volume 5, Issue 11, November 2015 Edition [ISSN 2250-3153]


Brand Promotional Strategy for Uttam Super in Rohtas, Kaimur and Aurangabad Districts of Bihar
      Archit Kumar Nayak, Nitin Barker
Abstract: Indian Fertilizer Industry being one of the allied sectors of agricultural spheres has immense scopes of growth in future. At present India is the world’s third largest fertiliser producer with an installed capacity of 12.76 million tonnes of nitrogen, 6.2 million tonnes of phosphatic nutrients. Urea is the key fertilizer consumed within the nitrogenous fertilizers segment and accounts for almost 55-60% of all fertilizer consumed in India. Due to high prices of P &K fertilisers under the NBS regime, farmers are using less costly urea in place of P&K fertilisers which is one of the reasons for unbalanced use of fertilizers which in turn lowers average yield per hectare.

Reference this Research Paper (copy & paste below code):

Archit Kumar Nayak, Nitin Barker (2018); Brand Promotional Strategy for Uttam Super in Rohtas, Kaimur and Aurangabad Districts of Bihar; Int J Sci Res Publ 5(11) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-1115.php?rp=P474759
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