IJSRP, Volume 3, Issue 11, November 2013 Edition [ISSN 2250-3153]
Kanika Klainatorn, Supeecha Panichpathom, Ph.D., Atcharawan Ngarmyarn, Ph.D., Yawaman Metapirak
The sector for condominiums in Thailand has rapidly increased concurrently with the rising of demand in this market. This research aims to identify DINKs preferences in order to enable the better overview of condominium choice behavior. Distance, Price, Unit Size, and Design are the basic factors for condominium preferences. However, this research using conjoint analysis to investigate other factors which may affect the preference of condominium choice for DINKs.