IJSRP, Volume 2, Issue 11, November 2012 Edition [ISSN 2250-3153]
Milad Abdelnabi Salem, Dr. Norlena Hasnan , Dr. Nor Hasni Osman
Nowadays, companies face great pressure from different actors to behave in particular way. These actors have great impacts on the ability of organizations to achieve their objectives. These impacts are variety in their power according to the variety of the actors. The limited time and resources make it is difficult to give the same attention of the different actors. This has led to the need of a tool that can be used to classify the different actors and identify their positive and negative influences on the companies, which is called stakeholder analysis. This paper provides in brief some of the characteristics of this analysis, and how this analysis can benefit the company. In addition, it presents example of how stakeholder analysis can be conducted. The results of this papers indicates that the stakeholder analysis is useful tool, which can help the managers in giving particular attention to particular stakeholders for the purpose to achieve particular objectives.