Abstract: The aim is to perform antahkarana-shuddhi Sanskrit word, means cleanse the inner self with reference to academic research in business(ARB) in this study. Intellectual capital virus termed as ICvirus has plagued ARB over a period of last five decades. ICvirus has distanced ARB from its stakeholders. Practicing managers are one of the main stakeholders with whom ARB completely lost the track and even with other stakeholders. ARB does not involve executives from practicing world in its activities who are main consumers of ARB output. This paper tries to throw light on the factors which are prolonging the “ICvirus” and also brings out suggestions-actions to treat this endemic.