Abstract: This paper is an in-depth study of emergence of Corporate Social Irresponsibility (CSI) as an area that got academicians’ and researchers’ attention when a seminal work published in “Social Responsibility Journal” by Brian Jones et. al in the year 2009 titled “Corporate irresponsibility and corporate social responsibility: competing realities”. In this paper the researcher has come out with an idea to find how the corporate social irresponsibility became prominent area of research that might bring out possible strategies the corporates may follow to enhance their corporate governance practices.