International Journal of Scientific and Research Publications

IJSRP, Volume 7, Issue 10, October 2017 Edition [ISSN 2250-3153]


IMPACT OF E-COMMERCE INNOVATIONS AND STRATEGIES AS COMPETITIVE BUSINESS MODELS IN KENYAN SMES
      WAGAH CLARENCE MWAGA, DR. JANE OMWENGA
Abstract: This study identifies and examines factors affecting customer loyalty in e-retail environment. This research examines e-commerce and identifies convenient shopping experience as a strategy that can be used to improve service offering to attract and retain customers. Thus, it is useful for businesses to understand the differences between e-commerce and traditional methods of business to enable them identify the new internet-based opportunities that might better satisfy the unique needs and desires of their customers. A qualitative research design was used. Primary data being the main source of data for this study was gathered by use of questionnaires and interviews. The researcher collected data through questionnaires to examine how e-retailing improves customers shopping experience. The researchers administered one hundred and fifty questionnaires (150) through hand delivery and web-based methods. The group of respondents comprised of working class people, credit card holders and students from who live within and on the outskirts of Nairobi.

Reference this Research Paper (copy & paste below code):

WAGAH CLARENCE MWAGA, DR. JANE OMWENGA (2017); IMPACT OF E-COMMERCE INNOVATIONS AND STRATEGIES AS COMPETITIVE BUSINESS MODELS IN KENYAN SMES; Int J Sci Res Publ 7(10) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-1017.php?rp=P706905
©️ Copyright 2011-2022 IJSRP - All rights reserved. Use of this web site signifies your agreement to the terms and conditions.