International Journal of Scientific and Research Publications

IJSRP, Volume 4, Issue 10, October 2014 Edition [ISSN 2250-3153]


Significant of Information Rich Contents in Technology based Marketing Communication Channels to reach Knowledge savvy customers
      Dr. Chammika Mallawaarachchi
Abstract: Purpose of this paper is to document the finding on content marketing initiatives were taken to promote the concept by well-establish content marketers via the Internet. Of that purpose, twelve months period were continuously read and engaged with contents providers and also discussed with content readers who engage with informative and knowledge savvy contents. As a result, the methodology of the research was basically literature review. But due to very limited published literature of the subject because of the concept is very new to the Internet marketing arena the study was carried case study manner but not really a comprehensive case study.

Reference this Research Paper (copy & paste below code):

Dr. Chammika Mallawaarachchi (2018); Significant of Information Rich Contents in Technology based Marketing Communication Channels to reach Knowledge savvy customers; Int J Sci Res Publ 4(10) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-1014.php?rp=P343251
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