IJSRP, Volume 3, Issue 10, October 2013 Edition [ISSN 2250-3153]
Shivani Sharma, Ravindra Pratap
Worldwide Competitiveness today, means that the customer is Utmost. As the customer is supreme, only those enterprises are going to be prosperous which are able to provide goods and services to the customer in timely, cost effective manner and also provide quality, which not only satisfies him but also delights him. Considerable research has been carried out and literature available in the field of Supply Chain Management since 1990.