IJSRP, Volume 11, Issue 9, September 2021 Edition [ISSN 2250-3153]
Steffi Ong Wei Mei, Yim Jing Yee
This research aims to identify factors that attract consumers to visit Community Pharmacies in Malaysia. Good customer service, engagement and professionalism provided by staff, sales promotion, environment, and convenience of the pharmacy are the factors to attract and retain more customers. Alpro Pharmacy is selected for this research study due to its fast expansion of business/outlets.