IJSRP, Volume 11, Issue 9, September 2021 Edition [ISSN 2250-3153]
Okari, Yussuf Motari, Dr. Tom Mboya
This research investigated the effect of servicescapes on generational satisfaction outcomes among five-star hotels in Kenya. The study focused its attention on 23 five-star hotels where a sample of 289 delegates were identified for the study. Responses of Generation Y, X, baby boomers and the silent generations were taken into account. Three attributes associated with servicescapes including ambiance, layout and artefacts were considered. Primary data was collected by means of a structured questionnaire. Statistical Analysis of the research data used simple linear regression analysis with the significance in accordance with the output of SPSS 25.0.