International Journal of Scientific and Research Publications

IJSRP, Volume 6, Issue 9, September 2016 Edition [ISSN 2250-3153]


Impacts of Data Warehouse and Customer Experience Management (CEM)
      Kay K. Kim
Abstract: The purpose of this paper is to examine the role of the data warehouse in the development of customer experience strategies to improve marketing efforts. The internet, mobile devices, and social media have changed the landscape of not only how customers interact with a business but also how they interact with other potential or current customers of the business.

Reference this Research Paper (copy & paste below code):

Kay K. Kim (2018); Impacts of Data Warehouse and Customer Experience Management (CEM); Int J Sci Res Publ 6(9) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-0916.php?rp=P575777
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