International Journal of Scientific and Research Publications

IJSRP, Volume 4, Issue 9, September 2014 Edition [ISSN 2250-3153]


A Study on factors influencing consumer buying behavior in cosmetic Products
      A,H.Hemanth Kumar S.Franklin John , S.Senith
Abstract: The purpose of this study is to investigate internal and external influences on consumers purchasing decisions on cosmetic products in Tamilnadu and Kerala. The questionnaires were given to 500 consumers who are all using cosmetics. Out of 500 consumers contacted, 412 questionnaires were received with required coverage and details. The instruments of this study involved two parts: the first section of the instrument consisted of forced-choice questions about demographic characteristics: gender, marital status, age, occupation, monthly income level. The second section variables chosen for this study in order to measure the influence of consumer buying behaviour in cosmetics products. The Statistical Package for the Social Science (SPSS) for Microsoft Windows 20.00 was used to complete the analysis of the collected data.

Reference this Research Paper (copy & paste below code):

A,H.Hemanth Kumar S.Franklin John , S.Senith (2018); A Study on factors influencing consumer buying behavior in cosmetic Products; Int J Sci Res Publ 4(9) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-0914.php?rp=P333086
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