IJSRP, Volume 15, Issue 8, August 2025 Edition [ISSN 2250-3153]
Gordon Amidu
Abstract:
Online discourse within gamified TikTok trends generates varied forms of audience engagement and harassment behaviors. Using text mining, this study examined the prevalence and nature of cyberbullying directed at adolescent males and females in the U.S. within gamified contexts on TikTok. Analysis of 50,755 comments from 60 TikTok videos revealed that non-cyberbullying comments occurred significantly more than expected (97.1% for males, 96.7% for females),