The Impact of Advertisement and Sales Promotion towards the Consumer’s Decision to Use OVO Application in Palembang, Indonesia

IJSRP, Volume 9, Issue 8, August 2019 Edition [ISSN 2250-3153]

The Impact of Advertisement and Sales Promotion towards the Consumer’s Decision to Use OVO Application in Palembang, Indonesia

Triana Sukeci, Zakaria Wahab, Ahmad Widad

Abstract: The objective of this research was to analyzing the influence of advertising and sales promotions on consumer’s decision to use OVO application in Palembang City. The analysis used a Multiple Linear Regression by using Verse 23 of SPSS to calculate the data. The data was collected by filling out an online questionnaire for one hundred respondents. The results of this study indicated that advertising and sales promotions had a positively and significantly influenced on consumer’s decision.

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Triana Sukeci, Zakaria Wahab, Ahmad Widad (2019); The Impact of Advertisement and Sales Promotion towards the Consumer’s Decision to Use OVO Application in Palembang, Indonesia; International Journal of Scientific and Research Publications (IJSRP) 9(8) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.9.08.2019.p9250