International Journal of Scientific and Research Publications

IJSRP, Volume 6, Issue 8, August 2016 Edition [ISSN 2250-3153]

Value Chain Analysis, at PT. Indofood CBP SuksesMakmurTbk (Noodle Division)
      RidhoIlahi, AmzulRifin, MukhamadNajib
Abstract: Based on data WINA (World Instant Noodle Association) Instant noodle industry in Indonesia continuesly to increase demand each year. However, one of the largest instant noodle company in Indonesia; PT. Indofood CBP Sukses Makmur Tbk. sales decreased by 0.004% and market share of 0.2% in 2013 to 2014. themain company's objectives can be achieved with increasing the maximum profitto increase the value chain.This study uses the exploratory method with elements of the company's value chain. Dimensions examined include inbound logistics, operations, outbound logistics, marketing & sales, service, firm infrastructure, human resources management, technology development, and procurement.Based on the nine factors the value chain through factor analysis with the CFA can be reduced to three factors that make up the value chain in the company that operation factors, factors outbound logistics, and service factors. And there is a priorities factor there are Inbound Logistics, Marketing & Sales, Firm Infrastructure, Human Resource Management, Technology Development, Procurement.

Reference this Research Paper (copy & paste below code):

RidhoIlahi, AmzulRifin, MukhamadNajib (2018); Value Chain Analysis, at PT. Indofood CBP SuksesMakmurTbk (Noodle Division); Int J Sci Res Publ 6(8) (ISSN: 2250-3153).
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