Abstract: Initial research work conducted defined brand as “A trademark that conveys a promise”. (Phillips, 1988) while the other research define brand as “The sum of all marketing mix elements” (Keller, 2002) or we can simply we can define brand as any characteristic or attribute which make one seller distinguished with respect to another. A brand can also be used as the well build and long term tool which is ideal for the purpose of differentiating company’s offerings and also for building long lasting image in the customer’s mind. (Khan & Rohi, 2013) Moreover brand is also used for the development of specific association in the minds of the target market. (Chimbozand & Mutandwa, 2007) While brand choice is the term we use to point out the preference of any brand. That means this term is used to evaluate the level of demand of any specific brand in competition with the other brands of the same category available in the market. (Khan & Rohi, 2013)