International Journal of Scientific and Research Publications

IJSRP, Volume 11, Issue 7, July 2021 Edition [ISSN 2250-3153]


Exploring the Marketing Mix of Mobile App Market in India
      Jai Mishra, Raveesha Chadha
Abstract: The study examines the influence of marketing mix used by the app developers on the presence and position of apps in the Indian Market. The study was guided by 5 research questions and two research objectives. A survey was conducted where the sample size was 263 respondents. Moreover insights of app developers were also taken in the form of telephonic interview. The result of the study shows appropriate marketing mix for mobile app market in India.

Reference this Research Paper (copy & paste below code):

Jai Mishra, Raveesha Chadha (2021); Exploring the Marketing Mix of Mobile App Market in India; International Journal of Scientific and Research Publications (IJSRP) 11(7) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.11.07.2021.p11508
©️ Copyright 2011-2022 IJSRP - All rights reserved. Use of this web site signifies your agreement to the terms and conditions.