IJSRP, Volume 6, Issue 7, July 2016 Edition [ISSN 2250-3153]
The study mainly focuses on perception of customers towards organized retail sector and the promotional efforts taken by them. Organised retail sector is an upcoming trend and it started booming in India. It is expected that by 2016 modern retail industry in India will be worth US$ 175-200 billion. Due to strong income growth, Changing life style, fun and entertainment and favourable demographic patterns create a need for organized retail sector. Coimbatore is the second largest city in Tamilnadu after Chennai, but it is yet to get attention from large number of retailers the way other cities in India have been receiving. With the new opening of Fun Republic and Brookfield Plaza people in Coimbatore will experience organized retail boom and find quality space for shopping and entertainment. But with the city of a population 20 lakhs this two malls are not enough there is a need for 4-5 malls and so that it do enormous business in the city. So study towards customer perception is essential.