IJSRP, Volume 12, Issue 6, June 2022 Edition [ISSN 2250-3153]
Ahmed Raqibah
Abstract:
The subject of this research paper is exploration of possibilities in developing model of innovative mobile marketing based on mobile telephony services. Aim of this paper is to propose an e-marketing model, suitable for use in mobile provider´s operations in Libya, to research internet marketing in practice in companies based on mobile business model, to analize problems in internet marketing that these companies face and to make a proposal for solution how to overcome these problems.