Impact of Celebrity Endorsement on Consumer Purchasing Behaviour among Young-Adults of Sri Lanka for the Beverage Industry

IJSRP, Volume 11, Issue 6, June 2021 Edition [ISSN 2250-3153]

Impact of Celebrity Endorsement on Consumer Purchasing Behaviour among Young-Adults of Sri Lanka for the Beverage Industry

Thilini Lakmini Mudiyanse, Vishmi Bhagya De Silva

Abstract: It is evident that Celebrity endorsement is one of the most well-known tools used to gain publicity for a product or service at present. In essence, it is a marketing communication strategy tool used to grab the audience’s attention to be aware of the product/ service of a company

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Thilini Lakmini Mudiyanse, Vishmi Bhagya De Silva (2021); Impact of Celebrity Endorsement on Consumer Purchasing Behaviour among Young-Adults of Sri Lanka for the Beverage Industry; International Journal of Scientific and Research Publications (IJSRP) 11(6) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.11.06.2021.p11466