Abstract:
It is evident that Celebrity endorsement is one of the most well-known tools used to gain publicity for a product or service at present. In essence, it is a marketing communication strategy tool used to grab the audience’s attention to be aware of the product/ service of a company
Reference this Research Paper (copy & paste below code):
Thilini Lakmini Mudiyanse, Vishmi Bhagya De Silva
(2021); Impact of Celebrity Endorsement on Consumer Purchasing Behaviour among Young-Adults of Sri Lanka for the Beverage Industry; International Journal of Scientific and Research Publications (IJSRP)
11(6) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.11.06.2021.p11466
