IJSRP, Volume 6, Issue 6, June 2016 Edition [ISSN 2250-3153]
Iqbal,H, and Asim,M
Pharmaceutical industry has undergone unprecedented changes ever since the onset of globalization and liberalization era. This prompted us to review the literature as to how the industry is balancing the change with the existing continuities. The paper, thus, presents a review of the forces of change and continuity affecting the pharmaceutical industry, in general, and India in particular.