IJSRP, Volume 10, Issue 5, May 2020 Edition [ISSN 2250-3153]
Dr. Ohn Mar Myint
This study intends to identify the main influencing factors on the consumer attitude toward organic foods in Myanmar and to analyse the relationship between consumer’s attitude and purchase intention of organic foods. The data is collected with structured questionnaires from 200 consumers who were visited organic outlets in Yangon on Myay Paday Thar Island and Yangon Farmers Market during the survey time. The results of this study indicate that health consciousness and consumer knowledge are most influencing factors on consumer attitude towards purchase intention.