International Journal of Scientific and Research Publications

IJSRP, Volume 10, Issue 5, May 2020 Edition [ISSN 2250-3153]


Consumer Attitude and Purchase Intention towards Organic Foods in Myanmar
      Dr. Ohn Mar Myint
Abstract: This study intends to identify the main influencing factors on the consumer attitude toward organic foods in Myanmar and to analyse the relationship between consumer’s attitude and purchase intention of organic foods. The data is collected with structured questionnaires from 200 consumers who were visited organic outlets in Yangon on Myay Paday Thar Island and Yangon Farmers Market during the survey time. The results of this study indicate that health consciousness and consumer knowledge are most influencing factors on consumer attitude towards purchase intention.

Reference this Research Paper (copy & paste below code):

Dr. Ohn Mar Myint (2020); Consumer Attitude and Purchase Intention towards Organic Foods in Myanmar; International Journal of Scientific and Research Publications (IJSRP) 10(05) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.10.05.2020.p101101
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