IJSRP, Volume 9, Issue 5, May 2019 Edition [ISSN 2250-3153]
Muhammad Agus Faisal, Zakaria Wahab, and Marlina Widiyanti
Abstract:
Customer satisfaction is the level of ones feelings after someone compares the performance or results that are felt compared to what is expected. This study aims to analyze how much influence the product quality and service quality on customer satisfaction on Café in Palembang and the dominant influential variables. The number of samples used in this study were 100 respondents.