IJSRP, Volume 9, Issue 5, May 2019 Edition [ISSN 2250-3153]
Variza Hawa, M.Parulian Hutagaol, Netti Tinaprilla
In the era of globalization very tight competition between the companies, thus encouraging the development of expectations subscribes. The Company is required to maintain the market by increasing quality. Basically, customers will be comparing the quality of the products supplied by the cosmetic company XYZ with quality products that customers expect.