IJSRP, Volume 8, Issue 5, May 2018 Edition [ISSN 2250-3153]
Martha Njiiri, Prof. Hellen Mberia, Dr. Idah Muchunku
Abstract:
The research study sought to establish the influence of foreign television cartoon programs on children’s social behavior in Kenya. It sought to achieve this by; 1) Investigating the influence of foreign cartoon programs content on children social behavior in Kenya, 2) Determining the influence of foreign television cartoon characters on children social behavior in Kenya, and 3) Analyzing the influence of foreign television cartoon viewership patterns on children social behavior in Kenya. The study found out that Kenyan children are spending a lot of time viewing foreign television cartoons programs with minimal/no parental guidance and that based on their gender, they identified with their favorite cartoon characters.