Abstract: The Tobacco Products Industry with the main products of cigarettes currently faces severe challenges. Marked the incessant campaign with health arguments delivered by various groups. Ranging from Non-Governmental Organizations (NGOs) to governments driven by the Ministry of Health. Aside from the health side, the industry is also pushed by government policies that continue to raise cigarette excise. From an economic point of view, the tobacco products industry contributes significantly to state revenues in the form of excise which reaches more than IDR 159 trillion a year. Even though, for anti-tobacco groups, the economic contribution is not comparable to the adverse effects that produced by the tobacco products industry.