IJSRP, Volume 8, Issue 4, April 2018 Edition [ISSN 2250-3153]
Teleserials in India constitute major share of the time devoted to entertainment programmes on the Hindi language channels of Indian television. In India, teleserials rose to popularity after Humlog, the first TV serial that became a major success on Doordarshan. Liberalization and globalization led to the private channels started telecasting mega serials about big business families. The year 2008 led to the birth of Colors TV as a new channel, and Balika Vadhu, as a women centric thematic soap. A new shift in the emphasis in the content of family based teleserials was observed. UN and CEDAW guidelines as well as Beijing 20 laid emphasis on portrayal on women in media and its linkages with gender empowerment. Content of teleserials became a question of primary concern.