IJSRP, Volume 6, Issue 4, April 2016 Edition [ISSN 2250-3153]
Dwi Haryanto, Lukman M Baga, Kirbrandoko
The objectives of this study was to identify internal factors and external factors that affect the business PPSN publisher, alternative business strategies and recommend strategies that can be applied to business development PPSN publisher. This research uses descriptive method with the case study and descriptive analysis, keys succes analysis, five forces of Porter analysis, value chain analysis, SWOT analysis, and the type of data used are primary data and secondary data. The technique of collecting data through interviews, focus group discussions, and questionnaires using purposive sampling tehnique. Based on the results, the strategies that can be done is increasing competitive through run competent business, product development, innovation product and technology, concept product of one source multi platform, increasing market penetration, enhanced the capabilities of human resources, and improve channel distribution.