International Journal of Scientific and Research Publications

IJSRP, Volume 6, Issue 4, April 2016 Edition [ISSN 2250-3153]


Analysis of Competitive Strategy PT Pustaka Pembangunan Swadaya Nusantara in the Publishing Industry in Indonesia
      Dwi Haryanto, Lukman M Baga, Kirbrandoko
Abstract: The objectives of this study was to identify internal factors and external factors that affect the business PPSN publisher, alternative business strategies and recommend strategies that can be applied to business development PPSN publisher. This research uses descriptive method with the case study and descriptive analysis, keys succes analysis, five forces of Porter analysis, value chain analysis, SWOT analysis, and the type of data used are primary data and secondary data. The technique of collecting data through interviews, focus group discussions, and questionnaires using purposive sampling tehnique. Based on the results, the strategies that can be done is increasing competitive through run competent business, product development, innovation product and technology, concept product of one source multi platform, increasing market penetration, enhanced the capabilities of human resources, and improve channel distribution.

Reference this Research Paper (copy & paste below code):

Dwi Haryanto, Lukman M Baga, Kirbrandoko (2018); Analysis of Competitive Strategy PT Pustaka Pembangunan Swadaya Nusantara in the Publishing Industry in Indonesia; Int J Sci Res Publ 6(4) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-0416.php?rp=P525277
©️ Copyright 2011-2022 IJSRP - All rights reserved. Use of this web site signifies your agreement to the terms and conditions.