IJSRP, Volume 12, Issue 3, March 2022 Edition [ISSN 2250-3153]
Mohd Harridon, Lina Itzmira Heman
Abstract:
Airlines all over the world have their own identity and this identity is considered a brand in itself. Most flight attendant uniforms are made distinct in order to show case the airline’s brand and be shown as exceptional to the public. While providing identity, the uniform of flight attendant is also functionable and is related to several criteria. This paper assessed the uniform of female flight attendants of Air Asia and assessment showed the uniform is functionable and has its own home grown signature.