Abstract: Billboard advertising plays an important role and it should be placed on right place at right moment. It is a best way for introducing or advertising your business products because it’s an easiest marketing tool to communicate with different people, you don’t need to find your customers, and customer will find your advertising. The objective of this study is to determine what features should be used to attract customer while making billboard ads. This study explain billboard advertising and their impact on consumer attention, whether the target audience gives importance to billboard or not, and to understand the element that are necessary to create an effective billboard to attract customers attention.