Abstract: Personal branding is a person personal brand that can be remembered by everyone. People might forget someone face. However, the personal brand or branding that is created will always be remembered by other people. The problem in this research is the large number of Vina Muliana followers on the Instagram account @vinamuliana, what kind of personal branding characteristics are being built. This research aims to find out the meaning and signs of Vina Muliana personal branding through the Instagram account @vinamuliana as a medium for forming personal branding. The research method uses a qualitative approach with a semiotic analysis method, Charles Sanders Peirce semiotics has the concept of trichotomy The triangle of meaning consists of three main elements which are closely related to each other, namely sign, object and interpretant.