K.A.ApekshaNirmali, MohdShukriAbYajid, Ali khatibi, S.M.FerdousAzam
Internal branding is thought to be a moderately new approach which help organizations to concentrate on the organizational vision and values by on the whole passing on and focusing on one reasonable brand massage in order to improve the corporate brand identity to all partners. Internal branding positively affects attitudinal and behavioral parts of employees. The adequacy of internal branding relies on upon a comprehension of the internal and in addition the external condition of the organization. The purpose behind review is to give a better understand of internal branding concept and to inspect the dimension of internal branding in the area of marketing and human recourses. Researchers followed literature Review as the main methodology to review the existing knowledge to build conceptual content to support for the proposed research directions. In view of the discussion, it proposes the future research bearings in accordance with the empirical knowledge gaps. The review can help future research to contribute to existing knowledge whilst organizationsare benefited with the insights shared on internal branding practices.
K.A.ApekshaNirmali, MohdShukriAbYajid, Ali khatibi, S.M.FerdousAzam (2017); Internal Branding-A Conceptual Review of related concepts;
Int J Sci Res Publ 7(8) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-0817.php?rp=P686687