IJSRP, Volume 6, Issue 2, February 2016 Edition [ISSN 2250-3153]
Kamran Khan, Syed Karamatullah Hussainy, Habibullah Khan
E-commerce has strongly emerged as a new pillar of International Trade in recent times, not only Business to Customer (B2C) but also Business to Business (B2B) market places have made an impact globally as new channel of revenue generation engine. Now Global trade is far more dependent on such portals which have provided easy access to buyers and suppliers to interact and trade with each other. Since the industry is new and dependent on advance technology which is changing very frequently that is not allowing businesses to maintain the required satisfaction levels.