IJSRP, Volume 11, Issue 1, January 2021 Edition [ISSN 2250-3153]
Deep personalization is the need of the hour in todays digital sales systems. To optimize humanization within our sales funnels, sales channels and throughout the sales cycle, every organization needs to enhance the existing systems. The changes need to be brought into the user interface- such as customized landing pages, personalized product recommendations, global search, specific segmentation of customer based upon brand preference and customer needs. It has been observed by Nosto.com that a personalized web app experience generates approximately 1.3 times higher conversion rates, 18% higher average order amount as well as on an average two times increase in the customer time spent online. Most of our systems are not utilizing the data analytics in an efficient manner.