Neuromarketing is one of the effective means to create competitiveness and more excellence. This study aimed to examine the relationship between the application of neuromarketing and competitiveness on Airtel Company. The study based on primary and secondary data, a total of 200 employees who are patronizing marketing and sales processes departments of Airtel Company were surveyed by applying a structured questionnaire. Statistical tools like Cronbachs alpha coefficient and correlation coefficients, frequencies and percentages, descriptive statistics analysis, correlation analysis are employed to assess the relationship between the application of neuromarketing and competitiveness.
Dr. Fidaa O. D. Safi, Dr. Marwan S. Alagha (2020); The Relationship Between the Application of Neuromarketing and Competitiveness; International Journal of Scientific and Research Publications (IJSRP)
10(01) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.10.01.2020.p9783