IJSRP, Volume 6, Issue 1, January 2016 Edition [ISSN 2250-3153]
Maira DUMPE
Abstract:
The purpose of this article is to investigate how banks can adopt and use social networks for long lasting relationships with their clients. Although Latvian residents internet and social media adoption is quite high, research results indicates that even regular internet bank users is not interested to follow the information which is presented on banks social media profiles