IJSRP, Volume 5, Issue 1, January 2015 Edition [ISSN 2250-3153]
Dr Parveen Prasad
Diversity has been established to be a compulsory imperative in Organizations today. Human Resource policies are being tweaked to accommodate a workforce who is diversified in a multitude of aspects including gender, which appears to be a popular variant in diversity. This study investigates the nuances of changing perceptions of people towards stereotypes of gender. The implication of gender based character is considered important in making assumptions about the behaviours of the gender. In this study, 440 respondents of various ages and occupations were contacted as primary data, to mark their perceptions of character associated with gender like aggression, domination and being excitable. The findings appear to be counter intuitive to popular stereotype perception where 34 per cent of women are considered aggressive, 35 per cent of women are considered dominating and 35 per cent of women are established to be excitable and volatile. These findings reflect the changing scenario and environment of female gender today which is being manifested in their non stereotype behaviour.