International Journal of Scientific and Research Publications

IJSRP, Volume 7, Issue 12, December 2017 Edition [ISSN 2250-3153]


Determinants of Insurance uptake in developing countries: Evidence from CIC insurance, Kericho Branch, Kenya
      Willy Kipkoech Langat, Dr. Isaac Naibei, Prof.Clifford Machogu Getare
Abstract: Insurance plays a major role in the life of the humanity. The citizenry has gradually come to realize the necessity of insurance and these needs are unending as long as life exists. The purpose of this study was to establish the influence of consumer behaviour on the uptake of insurance service in the Cooperative Insurance Company (CIC), Kericho branch. The specific objectives of this study were to determine demographic, economic, social and psychographic factors that influence consumer behaviour in insurance uptake. The study used descriptive research design.

Reference this Research Paper (copy & paste below code):

Willy Kipkoech Langat, Dr. Isaac Naibei, Prof.Clifford Machogu Getare (2017); Determinants of Insurance uptake in developing countries: Evidence from CIC insurance, Kericho Branch, Kenya; Int J Sci Res Publ 7(12) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-1217.php?rp=P727085
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