International Journal of Scientific and Research Publications

IJSRP, Volume 4, Issue 12, December 2014 Edition [ISSN 2250-3153]


Evaluating Opinion Leadership Strategies Used to Communicate Adaptive Climate Change Information to Residents of Arid and Semi Arid Areas in Kenya
      Idah Gatwiri Muchunku, Dr. Hellen K. Mberia, and Dr. Ndeti Ndati
Abstract: This study assessed the effectiveness of opinion leadership strategies used in communicating adaptive climate change information to residents of arid and semi arid areas (ASALs) in Kenya. It sought to achieve this by assessing (1) the knowledge levels on adaptive climate change information among residents of Kenyan ASALs (2) attributes of opinion leaders who communicate adaptive climate change information to residents of Kenyan ASALs and (3) strategies used by opinion leaders to communicate adaptive climate change information to residents of Kenyan ASALs. The study found that adaptive climate change information disseminated by opinion leaders is inadequate, shallow and confusing because it is not crafted in consideration of the unique situations affecting residents of Kenyan ASALs. It concluded that with training and support from communication and research experts, local opinion leaders can enhance access to and use of adaptive climate change information among Kenyan ASAL residents.

Reference this Research Paper (copy & paste below code):

Idah Gatwiri Muchunku, Dr. Hellen K. Mberia, and Dr. Ndeti Ndati (2018); Evaluating Opinion Leadership Strategies Used to Communicate Adaptive Climate Change Information to Residents of Arid and Semi Arid Areas in Kenya; Int J Sci Res Publ 4(12) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-1214.php?rp=P363431
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