International Journal of Scientific and Research Publications

IJSRP, Volume 8, Issue 11, November 2018 Edition [ISSN 2250-3153]


Influence of Corporate’s Image and Service to Loyalty of Life Insurance Policy Holders in Indonesia
      Paidi ,Sucherly, Umi Kaltum , and Arief Helmi
Abstract: A life insurance company is a non-banking financial service company which customers must hold the life insurance policy. It is necessary for the company running the business in service such as life insurance company to take into account the corporate’s image, product quality, service, trust and loyalty factors. The problem encountered in Indonesian life insurance world is among others high lapse rate during the insurance contract term, the sale of the policy during the insurance contract term. The hypothesis in this research are (1) How the corporate’s image, service and loyalty of the life insurance policy holders in Indonesia are, (2) How the influence of corporate’s image and service is to loyalty both partially and simultaneously.

Reference this Research Paper (copy & paste below code):

Paidi ,Sucherly, Umi Kaltum , and Arief Helmi (2018); Influence of Corporate’s Image and Service to Loyalty of Life Insurance Policy Holders in Indonesia; International Journal of Scientific and Research Publications (IJSRP) 8(11) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.8.11.2018.p8331
©️ Copyright 2011-2022 IJSRP - All rights reserved. Use of this web site signifies your agreement to the terms and conditions.