Abstract: The purpose of this study is to determine the appropriate strategy should the firm to improve excellent performance of Sakalaguna Semesta as one of the distributors of Indosat. The analytical method used is quantitative method with AHP (Analytical Hierarchy Process).There are five recommended strategy alternatives that are created to enhance Sakalaguna’s excellent performance which are investment in human capital, acquisition process, training and development process, employees’ KPI with monitoring system and leadership quality in the branches.