IJSRP, Volume 7, Issue 9, September 2017 Edition [ISSN 2250-3153]
R.M.U.R.K. Rathnayaka, W.H.T Madhuhansi
In the era of crafting needs and wants rather satisfying customer needs and wants, the concept of marketing plays a vital role in differentiating their offering to the customers in order to develop a unique perception of the consumers’ mind for their brands and products. In such a scenario visual merchandising can be identified as one of the emerging considerations of the retail stores especially in the supermarket stores with the purpose of attracting new customers in to the stores and promote existing customers for a more purchase.