International Journal of Scientific and Research Publications

IJSRP, Volume 7, Issue 9, September 2017 Edition [ISSN 2250-3153]


Building a Revolutionary Breakthrough in Virtual Banking Innovation- Malaysian Banks Perspective
      JacqulineTham, Abdol Ali Khatibi and S.M. Ferdous Azam
Abstract: The purpose of this study is to understand how banks can build revolutionary breakthrough in virtual banking innovation by understanding customers’ future banking needs and future banking trends by using Porter’s generic strategies to build competitive advantage to maintain relevance and staying profitable. This paper will be a conceptual survey of literature and implications in implementation of generic strategies in banking industries.

Reference this Research Paper (copy & paste below code):

JacqulineTham, Abdol Ali Khatibi and S.M. Ferdous Azam (2017); Building a Revolutionary Breakthrough in Virtual Banking Innovation- Malaysian Banks Perspective; Int J Sci Res Publ 7(9) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-0917.php?rp=P696785
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