IJSRP, Volume 7, Issue 9, September 2017 Edition [ISSN 2250-3153]
JacqulineTham, Abdol Ali Khatibi and S.M. Ferdous Azam
The purpose of this study is to understand how banks can build revolutionary breakthrough in virtual banking innovation by understanding customers’ future banking needs and future banking trends by using Porter’s generic strategies to build competitive advantage to maintain relevance and staying profitable. This paper will be a conceptual survey of literature and implications in implementation of generic strategies in banking industries.